Introduction to Consumer Behaviour PDF
By:Pierre Joubert
Published on 2010-11-01 by Juta and Company Ltd
Consumers and their behaviour is an important dynamic for any business to understand if it wishes to succeed. Consumers increasingly exert influence on businesses through their buying behaviour. Understanding consumer behaviour is therefore imperative as it informs businesses how to plan their marketing activities and sustain themselves as commercially viable and useful entities. The book has been written to meet the needs of most course outlines of southern African universities, universities of technology and private colleges. While providing the student with a thorough theoretical grounding in consumer behaviour, the book moves swiftly into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally. Key features and benefits: Text and layout is well-structured to guide and assist the learning process; Southern African case studies, applications and research findings ensure local relevance; International case studies, applications and research findings broaden the scope and variety; Self-assessment questions challenge students to engage with the material. The authors are well-known in the industry and have a wealth of experience in the marketing and consumer related environments.
This Book was ranked at 18 by Google Books for keyword Consumer Behaviour.
Book ID of Introduction to Consumer Behaviour's Books is UKsSf_4K8VgC, Book which was written byPierre Jouberthave ETAG "8aZEnmUw3AU"
Book which was published by Juta and Company Ltd since 2010-11-01 have ISBNs, ISBN 13 Code is 9780702177941 and ISBN 10 Code is 0702177946
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "192 Pages" is Printed at BOOK under CategoryConsumer behavior
Book was written in en
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Download Introduction to Consumer Behaviour Books Free
Download Introduction to Consumer Behaviour Free
Download Introduction to Consumer Behaviour PDF
Download Introduction to Consumer Behaviour Books
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