Consumer Behaviour PDF
By:Pascale Genevieve Quester,Simone Pettigrew,Foula Kopanidis,Sally Rao Hill,Del I. Hawkins
Published on 2013-09-27 by
This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it. This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.
This Book was ranked at 28 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour's Books is OLVOnQEACAAJ, Book which was written byPascale Genevieve Quester,Simone Pettigrew,Foula Kopanidis,Sally Rao Hill,Del I. Hawkinshave ETAG "ngnAidQuucQ"
Book which was published by since 2013-09-27 have ISBNs, ISBN 13 Code is 9781743076811 and ISBN 10 Code is 1743076819
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Book which have "586 Pages" is Printed at BOOK under CategoryConsumer behavior
Book was written in en
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