Consumer Behavior PDF
By:David L. Loudon,Albert J. Della Bitta
Published on 1993 by McGraw-Hill College
Consumer Behaviour, 4/e, is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. It starts with a macro approach, moving in a logical progression from the societal (extremal influences) to the level of the individual, and incorporates marketing realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. The pedagogical elements of the text also include a list of learning objectives and opening vignettes at the start of each chapter.
This Book was ranked at 34 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behavior's Books is kr-SLtYGItkC, Book which was written byDavid L. Loudon,Albert J. Della Bittahave ETAG "iIKedImvFas"
Book which was published by McGraw-Hill College since 1993 have ISBNs, ISBN 13 Code is 9780070387676 and ISBN 10 Code is 0070387672
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "788 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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