Global Consumer Behavior PDF
By:Chantal Ammi
Published on 2013-03-01 by John Wiley & Sons
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
This Book was ranked at 39 by Google Books for keyword Consumer Behaviour.
Book ID of Global Consumer Behavior's Books is 9x1y4FhVKkEC, Book which was written byChantal Ammihave ETAG "ll24EZtDGlE"
Book which was published by John Wiley & Sons since 2013-03-01 have ISBNs, ISBN 13 Code is 9781118614846 and ISBN 10 Code is 1118614844
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Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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