Consumer Behaviour in Asia PDF
By:Hellmut Schütte,Deanna Ciarlante
Published on 2016-07-27 by Springer
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
This Book was ranked at 19 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour in Asia's Books is J-S-DAAAQBAJ, Book which was written byHellmut Schütte,Deanna Ciarlantehave ETAG "71fxaNjKmWA"
Book which was published by Springer since 2016-07-27 have ISBNs, ISBN 13 Code is 9781349148622 and ISBN 10 Code is 1349148628
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "275 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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