Behavioral Issues in Consumer Democracy PDF
By:Dr. Srividya Nadindla
Published on 2011-12-14 by GRIN Verlag
Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, Dr. M.G.R. University, course: Ph. D, language: English, abstract: The current trend has been changing and it is becoming quite difficult to become and sustain as leader in the market. Mostly it is there in the hands of consumers to choose and make market leaders in that particular industry. The consumers are becoming very choosy and take a hell lot of things into consideration before buying a product from the market. The retailing sector is booming now and even the consumers are also seeking more information while purchasing. The malls and big shopping centers are becoming crowded and people are willing to do the window shopping before purchasing. There are several other behavioral issues relating to the consumer buying behavior. Infact, it is increasingly becoming difficult to turn consumers into customers. Previously the aim of marketing is to meet and satisfy target customer’s needs and wants. But now it is much more beyond that. It is customer delighting now. At the same time, the marketers also facing tough competition and they need to face many challenges yet. Understanding consumer behavior and “knowing customers” are never simple. Establishing brand loyalty is increasingly becoming difficult. The customers at any time can go for other brands for any reason. This paper highlights various issues or aspects that a consumer takes care during purchasing activity. This paper deals with how consumers are choosing their brands and how intensive they are during pre purchase system. This paper was also based on the research work done.
This Book was ranked at 10 by Google Books for keyword Consumer Behaviour.
Book ID of Behavioral Issues in Consumer Democracy's Books is qPgP08C0T88C, Book which was written byDr. Srividya Nadindlahave ETAG "P5LVBZiw5Xg"
Book which was published by GRIN Verlag since 2011-12-14 have ISBNs, ISBN 13 Code is 9783656083207 and ISBN 10 Code is 3656083207
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Book which have "35 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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