Living Brands PDF
By:Constantinos Pandidos
Published on 2018-09-20 by LID Publishing
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward THE WHEEL OF MOTIVESTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets. The methodology it describes has already been leveraged by such companies as Coca-Cola, Unilever, L Oréal, Johnson & Johnson, Heineken, Philipp Morris International and other leading CPG companies.
This Book was ranked at 13 by Google Books for keyword Consumer Behaviour.
Book ID of Living Brands's Books is rxNzDwAAQBAJ, Book which was written byConstantinos Pandidoshave ETAG "6OR1WMtScIU"
Book which was published by LID Publishing since 2018-09-20 have ISBNs, ISBN 13 Code is 9781911498797 and ISBN 10 Code is 1911498797
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Book which have "556 Pages" is Printed at BOOK under Category
Book was written in en
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