Social Psychology of Consumer Behavior PDF
By:Michaela Wanke
Published on 2008-12-16 by Psychology Press
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.
This Book was ranked at 32 by Google Books for keyword Consumer Behaviour.
Book ID of Social Psychology of Consumer Behavior's Books is XPx5AgAAQBAJ, Book which was written byMichaela Wankehave ETAG "16VkCCHE/Z0"
Book which was published by Psychology Press since 2008-12-16 have ISBNs, ISBN 13 Code is 9781136642845 and ISBN 10 Code is 1136642846
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Book which have "385 Pages" is Printed at BOOK under CategoryPsychology
Book was written in en
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Download Social Psychology of Consumer Behavior Books Free
Download Social Psychology of Consumer Behavior Free
Download Social Psychology of Consumer Behavior PDF
Download Social Psychology of Consumer Behavior Books
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