Marketing: Real People, Real Choices PDF
By:Michael Solomon,Andrew Hughes,Bill Chitty,Greg Marshall,Elnora Stuart
Published on 2013-09-05 by Pearson Higher Education AU
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
This Book was ranked at 3 by Google Books for keyword Consumer Behaviour.
Book ID of Marketing: Real People, Real Choices's Books is 4jPiBAAAQBAJ, Book which was written byMichael Solomon,Andrew Hughes,Bill Chitty,Greg Marshall,Elnora Stuarthave ETAG "4vqog9ZkdYI"
Book which was published by Pearson Higher Education AU since 2013-09-05 have ISBNs, ISBN 13 Code is 9781486014385 and ISBN 10 Code is 1486014380
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "562 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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Download Marketing: Real People, Real Choices Books Free
Download Marketing: Real People, Real Choices Free
Download Marketing: Real People, Real Choices PDF
Download Marketing: Real People, Real Choices Books
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