Consumer Behaviour in Tourism PDF
By:Susan Horner,John Swarbrooke
Published on 2016-04-28 by Routledge
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
This Book was ranked at 38 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour in Tourism's Books is Wj4SDAAAQBAJ, Book which was written bySusan Horner,John Swarbrookehave ETAG "tABhll8FIFk"
Book which was published by Routledge since 2016-04-28 have ISBNs, ISBN 13 Code is 9781317746898 and ISBN 10 Code is 1317746899
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Book which have "464 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Download Consumer Behaviour in Tourism PDF
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