Download Country-of-origin (COO) Brand Loyalty and Related Consumer Behaviour in the Japanese Wine Market PDF Free

Country-of-origin (COO) Brand Loyalty and Related Consumer Behaviour in the Japanese Wine Market PDF
By:
Published on 2014 by

TitleAbstract/titlePurpose– The purpose of this study was to examine the loyalty of Japanese consumers to country-of-origin (COO) wine brands and how this affects purchasing behaviour.Design/methodology/approach– A multi-dimensional COO brand loyalty scale was developed containing attitudinal (psychological) and behavioural loyalty dimensions. A total of 173 responses were collected using a structured self-administered questionnaire in the Japanese language.Findings– Japanese wine consumers have moderate levels of COO brand loyalty, with high levels of satisfaction, moderate-high levels of inertia and price sensitivity and moderate levels of word-of-mouth, emotional attachment, commitment and purchase intent. Furthermore, 46 per cent of respondents exhibited true COO brand loyalty. The conceptual definition of COO wine brand loyalty proved to be sound with a high level of measurement scale reliability (a = 0.884).Practical implications– The findings provide insights into the Japanese wine market and the nature of Japanese wine consumer behaviour. Wine exporters should focus greater marketing efforts on Japanese women, including more wine-specific education.Originality/value– It is the first study to develop a multi-dimensional COO wine brand loyalty scale that includes psychological (cognitive, conative and affective attitudinal components) and behavioural loyalty dimensions for the Japanese wine market.

This Book was ranked at 25 by Google Books for keyword Consumer Behaviour.

Book ID of Country-of-origin (COO) Brand Loyalty and Related Consumer Behaviour in the Japanese Wine Market's Books is wn1tswEACAAJ, Book which was written by have ETAG "Tz2ewbZqx8o"

Book which was published by since 2014 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have " Pages" is Printed at BOOK under Category

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

Book Preview

Download Country-of-origin (COO) Brand Loyalty and Related Consumer Behaviour in the Japanese Wine Market PDF Free

Download Country-of-origin (COO) Brand Loyalty and Related Consumer Behaviour in the Japanese Wine Market Books Free

Download Country-of-origin (COO) Brand Loyalty and Related Consumer Behaviour in the Japanese Wine Market Free

Download Country-of-origin (COO) Brand Loyalty and Related Consumer Behaviour in the Japanese Wine Market PDF

Download Country-of-origin (COO) Brand Loyalty and Related Consumer Behaviour in the Japanese Wine Market Books