Consumer Behaviour PDF
By:Cathy M. Neal,Pascale Genevieve Quester,Del I. Hawkins
Published on 2001-09 by
The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and equips them with the knowledge they will need in professional practice. Comprehensive examples of relevant marketing and advertising campaigns enrich the text and help reinforce the key concepts. Since e-commerce and Internet technology has become an integral part of conducting business, the authors discuss the relevance of technology as a vehicle for reaching the consumer, its role in consumer research, the development of marketing strategy, and its impact on the globalisation of consumer markets, throughout the text.
This Book was ranked at 3 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour's Books is AUR7mgEACAAJ, Book which was written byCathy M. Neal,Pascale Genevieve Quester,Del I. Hawkinshave ETAG "NDlnEiohx5c"
Book which was published by since 2001-09 have ISBNs, ISBN 13 Code is 9780074714409 and ISBN 10 Code is 0074714406
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "590 Pages" is Printed at BOOK under CategoryConsumer behavior
Book was written in en
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