Chinese and British consumer behavior differences with reference to Hofstede’s cultural dimensions PDF
By:Silviya Stamenova
Published on 2018-05-25 by GRIN Verlag
Academic Paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.50, Anglia Ruskin University, language: English, abstract: Society and culture have always had an impact on people. The latter is noticeable in consumer behaviour where clientele from different parts of the world discern the same product and reply to the same marketing messages in a totally opposing way. In fact, the consumer behaviour represents merely that: the way in which different consumers select or reject certain product or service; it also considers their actions in the particular marketplace as well as the motives, standing behind them. In this regards, the Hofstede’s framework of six cultural dimensions gives a profound explanation of the consumer behaviour of people, belonging to non-identical cultures. Within the case of Eden project Qingdao the company managers need to understand and frame marketing mix for the diverse Chinese audience, so as to be able to influence their purchasing behaviour.
This Book was ranked at 40 by Google Books for keyword Consumer Behaviour.
Book ID of Chinese and British consumer behavior differences with reference to Hofstede’s cultural dimensions's Books is iStdDwAAQBAJ, Book which was written bySilviya Stamenovahave ETAG "CK+TyDOZgPQ"
Book which was published by GRIN Verlag since 2018-05-25 have ISBNs, ISBN 13 Code is 9783668710696 and ISBN 10 Code is 3668710694
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Book which have "10 Pages" is Printed at BOOK under CategoryBusiness and Economics
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