Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing PDF
By:Silvia Stamenova
Published on 2018-01-18 by GRIN Verlag
Diploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 5.00, Cardiff Metropolitan University, language: English, abstract: The question posed in this thesis is this: what is the consumer behaviour in different generations? The examination of this question is imperative since recent literature has suggested that there is a great distinction between the behaviours of consumers of different generations. Unfortunately, such a statement, being regarded as too bold, is often ignored in the formulation of different marketing policies and strategies. This thesis, therefore, argues that as well as having different consumer behaviour in the different ages, the question of online marketing versus traditional one should also be considered. In other words, the potential of online marketing as a vehicle for scaling up the income of the modern industries should not lead to the traditional marketing being completely forgotten. This thesis explores this issue, as well as focuses on the consumer behaviour in different generations, how they look for products and what kind of value they regard as essential. Not only it relates to what marketing tools work for each generation but also to why some tools are perceived as wrong and some not. The project also focuses on gathering data on what different buyers prefer and what channels work best for each of them; in brief, the main focus of the research is to show how social media influences consumer behaviour and did it at all influences the older generations.
This Book was ranked at 28 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing's Books is Ir9HDwAAQBAJ, Book which was written bySilvia Stamenovahave ETAG "WipnOXKhKU4"
Book which was published by GRIN Verlag since 2018-01-18 have ISBNs, ISBN 13 Code is 9783668616141 and ISBN 10 Code is 3668616140
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Book which have "32 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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