Consumer Behaviour in Sport and Events PDF
By:Daniel C. Funk
Published on 2008 by Routledge
Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities.Part 2 provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour. Part 3 provides an |Event Management Checklist: A Functional Guide to Preparation and Success| to help understand marketing actions related to the development, promotion and delivery of a sport event.
This Book was ranked at 17 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour in Sport and Events's Books is 2v8zXPM4NJUC, Book which was written byDaniel C. Funkhave ETAG "7XJ6clAct7o"
Book which was published by Routledge since 2008 have ISBNs, ISBN 13 Code is 9780750686662 and ISBN 10 Code is 0750686669
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "247 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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