Consumer Behaviour in Action PDF
By:Peter Ling,Steven D'Alessandro,Hume Winzar
Published on 2015 by
Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced approach as it balances theory with practical applications and research methods for understanding consumers. Practicalexamples and case studies provide global, regional and local industry examples. Research and insights from fields such as psychology, sociology and complex systems are included. Extended cases studies covering topics such as Nike, Cricket Australia, Target, and McDonalds in overseas markets, drawtogether each part of the book to bring together the themes discussed and encourage students to encourage a deeper understanding of the material. The accompanying enriched oBook and supplementary digital resources provides superior ready-to-use support for both students and lecturers.
This Book was ranked at 40 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour in Action's Books is ijvOoAEACAAJ, Book which was written byPeter Ling,Steven D'Alessandro,Hume Winzarhave ETAG "AduQmdzomgw"
Book which was published by since 2015 have ISBNs, ISBN 13 Code is 9780195525601 and ISBN 10 Code is 0195525604
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Book which have "544 Pages" is Printed at BOOK under CategoryConsumer behavior
Book was written in en
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