Consumer Behavior PDF
By:Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters
Published on 2016-09-15 by Cengage Learning
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, readers examine the latest research and business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Readers review controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables today’s learners to master the skills they need. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This Book was ranked at 27 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behavior's Books is 5Oa5DQAAQBAJ, Book which was written byWayne D. Hoyer,Deborah J. MacInnis,Rik Pietershave ETAG "OkfFsgbRzl8"
Book which was published by Cengage Learning since 2016-09-15 have ISBNs, ISBN 13 Code is 9781337514804 and ISBN 10 Code is 1337514802
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "560 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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