Consumer Behavior PDF
By:Henry Assael
Published on 2004 by Houghton Mifflin College Division
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
This Book was ranked at 20 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behavior's Books is P_nzAAAAMAAJ, Book which was written byHenry Assaelhave ETAG "6Im/qgWiCVg"
Book which was published by Houghton Mifflin College Division since 2004 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "631 Pages" is Printed at BOOK under CategoryBusiness and Economics
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