Consumer Behaviour PDF
By:Henry Assael,Nigel Pope,Linda Brennan,Kevin Voges
Published on 2007 by
Today\\'s fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers: What factors influence consumer decisions? How do consumers acquire product information? How do organisations develop consumer brand loyalty for their products? How does consumer behaviour affect marketing strategy? What rights do consumers have? The answers to these questions, and many more, are contained in this textbook! With a balance of real-world examples drawn from both small to medium sized enterprises and multinational corporations operating in the region, Consumer Behaviour, First Asia-Pacific Edition provides a strong link between the conceptual foundations of consumer behaviour and strategic marketing applications.
This Book was ranked at 18 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour's Books is evpnAAAACAAJ, Book which was written byHenry Assael,Nigel Pope,Linda Brennan,Kevin Vogeshave ETAG "9bw/5xbWlnM"
Book which was published by since 2007 have ISBNs, ISBN 13 Code is 9780470811177 and ISBN 10 Code is 047081117X
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Book which have "584 Pages" is Printed at BOOK under CategoryConsumer behavior
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