Consumer Behaviour-2nd PDF
By:Satish K Batra,S.H.H. Kazmi, Satish K. Batra
Published on 2009-01-01 by Excel Books India
We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, |Why do people behave the way they do as consumers of all sorts of goods and services?| This focus of this book is to acquaint management students with a managerial understanding and insight of our behaviour as consumers. Students, who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc., need to acquire the knowledge and skills which would be critically useful to them in these careers. The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts, it has been endeavoured to use Indian examples to make it more relevant to Indian conditions and easier for students to understand. In this new edition, all the topics have been revised, and some moderately updated, with more recent or relevant material on the subject to make the text richer and more useful. Overall, the book would be quite useful and will meet the requirements of students pursuing management studies and specializing in marketing.
This Book was ranked at 11 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour-2nd's Books is dDj88ldNwRwC, Book which was written bySatish K Batra,S.H.H. Kazmi, Satish K. Batrahave ETAG "iVxqyw6HtgY"
Book which was published by Excel Books India since 2009-01-01 have ISBNs, ISBN 13 Code is 9788174466440 and ISBN 10 Code is 8174466444
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "544 Pages" is Printed at BOOK under CategoryConsumer behavior
Book was written in en
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