Consumer Behaviour: Buying, Having Being PDF
By:Michael Solomon,Rebekah Russell-Bennett,Josephine Previte
Published on 2018-09-24 by
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.
This Book was ranked at 41 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour: Buying, Having Being's Books is AoPrvAEACAAJ, Book which was written byMichael Solomon,Rebekah Russell-Bennett,Josephine Previtehave ETAG "UbSr4v+nxg8"
Book which was published by since 2018-09-24 have ISBNs, ISBN 13 Code is 9781488616952 and ISBN 10 Code is 1488616957
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