Consumer Behaviour PDF
By:Soma Sen Gupta
Published on 2005-01-01 by
With the emergence of the concept of Total Quality Management (TQM), quality of the product has become a major tool of competition. However, superior quality of a product is not always a passport to its success in the market. This book examines the influence of price, brand reputation, and store reputation on the buyer's perception of product quality. The book should provide further insights into consumer behaviour and brand building.
This Book was ranked at 23 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour's Books is zVXRAAAACAAJ, Book which was written bySoma Sen Guptahave ETAG "qTeru3Zn1yw"
Book which was published by since 2005-01-01 have ISBNs, ISBN 13 Code is 9788177080940 and ISBN 10 Code is 8177080946
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "297 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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