Consumer Behaviour PDF
By:Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele
Published on 2016-11-10 by SAGE
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
This Book was ranked at 9 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour's Books is veZnDQAAQBAJ, Book which was written byRobert East,Jaywant Singh,Malcolm Wright,Marc Vanhuelehave ETAG "e2huFsas7VU"
Book which was published by SAGE since 2016-11-10 have ISBNs, ISBN 13 Code is 9781473988033 and ISBN 10 Code is 1473988039
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Book which have "368 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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