Psychology Theories of Business, Industrial, Enterprise, Or Consumer Behaviour PDF
By:Patrick Pearse
Published on 2014-03-20 by
Essay from the year 2013 in the subject Psychology - Social Psychology, grade: A, London Metropolitan University, language: English, abstract: Consumer behavior is known and studied in the economic science problem, which in the modern terms of heavy influx of new and foreign supermarket chains in our country, acquires a new dimension. Increasing the number of the trade objects, sets new conditions in front of the big supermarkets. Most of them are posed by the psychological theories that explain the consumer behavior. The introduction of all these trade chains on the Bulgarian market, the diversity in the stock and trademark supply lead to the exacerbation of the competition among them. This is so, because each purchase is intended to satisfy a particular set of needs, being at the same time a deeply emotional experience for the buyer, a reaction of his striving for satisfaction of his desires and needs. The needs of the consumers are a dynamic category, reflecting the development of the society, industry and trade. They are the starting point of any psychological theory describing the consumer behavior. As such they serve a lot of purposes - the information about the needs and behavior of the customers serves the interests of the commercial companies in order to provide more effective marketing and better economic results.
This Book was ranked at 10 by Google Books for keyword Consumer Behaviour.
Book ID of Psychology Theories of Business, Industrial, Enterprise, Or Consumer Behaviour's Books is mBytoAEACAAJ, Book which was written byPatrick Pearsehave ETAG "ZLrzKWeIrao"
Book which was published by since 2014-03-20 have ISBNs, ISBN 13 Code is 9783656617358 and ISBN 10 Code is 365661735X
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