International Consumer Behavior in the 21st Century PDF
By:A. Coskun Samli
Published on 2012-11-28 by Springer Science & Business Media
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
This Book was ranked at 35 by Google Books for keyword Consumer Behaviour.
Book ID of International Consumer Behavior in the 21st Century's Books is jez4Q3ydBhwC, Book which was written byA. Coskun Samlihave ETAG "u1MXa/j3RH4"
Book which was published by Springer Science & Business Media since 2012-11-28 have ISBNs, ISBN 13 Code is 9781461451259 and ISBN 10 Code is 1461451256
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Book which have "170 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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