Consumer Behaviour PDF
By:Margaret Linehan
Published on 2008-05-06 by Gill & Macmillan Ltd
Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective: introduces a concise yet comprehensive exploration of the key aspects of consumer behaviour, including consumer motivation, attitudes, decision-making processes, and behaviour and communication; details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour; presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet; and discusses consumer behaviour in the context of personality, lifestyles and psychographics, and the different influences of culture, subculture, social class, family, sexual orientation and technology. 'Consumer Behaviour' is written to support a structured learning approach, with clear learning objectives and revision questions for each chapter. Case studies, examples and scenarios illustrate learning points throughout the text. Recommended for students studying consumer behaviour at diploma or degree level.
This Book was ranked at 39 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour's Books is 7-X4AwAAQBAJ, Book which was written byMargaret Linehanhave ETAG "3Sd5FroAToU"
Book which was published by Gill & Macmillan Ltd since 2008-05-06 have ISBNs, ISBN 13 Code is 9780717155477 and ISBN 10 Code is 0717155471
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Book which have "245 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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