Essentials of Consumer Behavior PDF
By:Debra L. Stephens
Published on 2016-10-26 by Taylor & Francis
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
This Book was ranked at 22 by Google Books for keyword Consumer Behaviour.
Book ID of Essentials of Consumer Behavior's Books is 5i8lDwAAQBAJ, Book which was written byDebra L. Stephenshave ETAG "uJl2VjVx8+I"
Book which was published by Taylor & Francis since 2016-10-26 have ISBNs, ISBN 13 Code is 9781317648857 and ISBN 10 Code is 1317648854
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "220 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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Download Essentials of Consumer Behavior PDF Free
Download Essentials of Consumer Behavior Books Free
Download Essentials of Consumer Behavior Free
Download Essentials of Consumer Behavior PDF
Download Essentials of Consumer Behavior Books
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