Consumer Behavior PDF
By:Roger D. Blackwell,Paul W. Miniard,James F. Engel
Published on 2006 by South-Western Pub
(from Prev. Ed.) This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
This Book was ranked at 25 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behavior's Books is 96TxAAAAMAAJ, Book which was written byRoger D. Blackwell,Paul W. Miniard,James F. Engelhave ETAG "WVBze8uqdN0"
Book which was published by South-Western Pub since 2006 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "774 Pages" is Printed at BOOK under CategoryBusiness and Economics
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