Methods in Consumer Research, Volume 2 PDF
By:Gaston Ares,Paula Varela
Published on 2018-01-02 by Woodhead Publishing
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements
This Book was ranked at 16 by Google Books for keyword Consumer Behaviour.
Book ID of Methods in Consumer Research, Volume 2's Books is 1qXRDgAAQBAJ, Book which was written byGaston Ares,Paula Varelahave ETAG "OROAq0bJGoQ"
Book which was published by Woodhead Publishing since 2018-01-02 have ISBNs, ISBN 13 Code is 9780081017449 and ISBN 10 Code is 0081017448
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Book which have "478 Pages" is Printed at BOOK under CategoryTechnology and Engineering
Book was written in en
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Download Methods in Consumer Research, Volume 2 Books Free
Download Methods in Consumer Research, Volume 2 Free
Download Methods in Consumer Research, Volume 2 PDF
Download Methods in Consumer Research, Volume 2 Books
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