Consumer Behavior PDF
By:Frank Kardes,Maria Cronley,Thomas Cline
Published on 2014-01-01 by Cengage Learning
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This Book was ranked at 12 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behavior's Books is A-fKAgAAQBAJ, Book which was written byFrank Kardes,Maria Cronley,Thomas Clinehave ETAG "dO77P+O07S8"
Book which was published by Cengage Learning since 2014-01-01 have ISBNs, ISBN 13 Code is 9781305161689 and ISBN 10 Code is 1305161688
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "576 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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