Experience Marketing PDF
By:Wided Batat
Published on 2018-12-08 by
Experiential Marketing and Customer Experiencesprovides an in-depth analysis of the customer experience and its growing effect on consumer behaviour. This book will expose the experiential approach to marketing working on the ethos that the customer is not a rational individual but in fact will make buying decisions based on subjective experiences and emotional responses. Replete with case studies throughout, including H&M, IKEA, TripAdvisor and Facebook, and with particular attention to the tourism industry, Batat and Frochot examine themes including the quality of customer experience, experience creation and management and the e-exp�riencescape through digital and immersive marketing. This text will be the first of its kind to focus on online experience marketing including e-merchandising and the virtual experience. Experiential Marketing and Customer Experienceswill enable marketers to better understand the elements that make up the customer experience and how these translate into marketing actions. It will be of benefit to postgraduate students on Marketing, Experience Marketing and Customer Relationship Management courses.
This Book was ranked at 23 by Google Books for keyword Consumer Behaviour.
Book ID of Experience Marketing's Books is B86fAQAACAAJ, Book which was written byWided Batathave ETAG "kJL9svaWB7I"
Book which was published by since 2018-12-08 have ISBNs, ISBN 13 Code is 9781138293151 and ISBN 10 Code is 1138293156
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Book which have "240 Pages" is Printed at BOOK under Category
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