Consumer Behaviour and Marketing Planning PDF
By:Vineet Pandey
Published on 2015-04-07 by LAP Lambert Academic Publishing
A book which covers two different facet of business management concept of consumer behaviour as well as marketing planning in mobile telecommucation. A work which is a perfect example of empirical research. In this book basics of consumer behaviour and marketing planning have been elaborated. This book is an attempt to ascertain the linkage between consumer behaviour and marketing planning. This research work is in the field of mobile telecommunication system in uttar pradesh (a state in North India). Data have been both primary and secondary in nature. Six mobile service providers were considered. 450 subscribers, 50 dealers and 50 marketing staff were questioned during the study. This book will certainly facilitate the researcher in conducting consumer research in different areas of marketing.
This Book was ranked at 16 by Google Books for keyword Consumer Behaviour.
Book ID of Consumer Behaviour and Marketing Planning's Books is 93NmrgEACAAJ, Book which was written byVineet Pandeyhave ETAG "Mo2Xd95owwQ"
Book which was published by LAP Lambert Academic Publishing since 2015-04-07 have ISBNs, ISBN 13 Code is 9783659687181 and ISBN 10 Code is 3659687189
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Book which have "280 Pages" is Printed at BOOK under Category
Book was written in en
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Download Consumer Behaviour and Marketing Planning Books Free
Download Consumer Behaviour and Marketing Planning Free
Download Consumer Behaviour and Marketing Planning PDF
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